Welcome at the new website! Riëlle Schoeman is a trend forecaster and concept developer who have antennas for changes in society, can analyse this changes and create different forecasts. But can also concretise this forecasts and develop new concepts for the interior design en fashion branch.

Introduction; Without any doubt, relations between men and women are changing. Over the past 150 years, women have gained a solid position in society. For example, women obtained the right to vote and can choose if they want to become pregnant or not. Currently, a lot of cultural developments are happening. Women are higher educated [...]

A Men’s Den; presents my ideas for the interior design market with the focus on the living quarters of the solo living man. I will give examples for better communication and interior presentations towards the men for some of the existing interior design companies like; H&M Home, ZARA Home, Ralph Lauren Home. For IKEA I [...]

  Blond Amsterdam, who doesn’t know this funny, happy and a little bit naughty brand. With short and concise text which makes you smile. From playful earthenware and a bath collection to bed linen. From an annually changing stationery line and wish cards to clothing. A bit of BLOND for each moment of the day! [...]

   Society finds it more and more important the way their interior looks. Your interior is not anymore just simple and practice, but it mirrors your identity. In former days, you changed your interior maybe once in 8 or 10 years. Now a days, you change your accessories every year, painting your walls more often [...]

Lopend door de straten van Amsterdam. Nu eens niet kijkend in de etalages naar de nieuwste collectie en de trends, maar zoekend naar een individueel geklede Amsterdamse businessman. Maar hoe ziet een individuele Amsterdamse businessman eruit?  Om goed onderzoek te kunnen doen wordt een businessman in de brede zin van de betekenis genomen. Om een [...]

Invitation ArtEZ Fashion MastersFashion, Design & Strategy Op vrijdag 2 juli aanstaande zullen de graduates van de MA Fashion Strategy van ArtEZ hun eindpresentaties houden. Hun werk zal ook te zien zijn in de Fashion Journal 2010 die tegelijkertijd zal worden gepresenteerd en daarna te koop is in de winkel Coming Soon te Arnhem. Dit [...]

With my research in the domain of city and mobility, I analysed an overall trend; going back to what count. Next I signalised four consumer trends; small is the new big, live green, transparency and communities and believe. With these four consumer trends it looks if society is going back to another lifestyle. A lifestyle [...]